MANILA, Philippines, 18 July 2019 —Can you imagine a world where the sun doesn’t shine? A life where we must aimlessly walk blind with nothing but darkness to guide us? This may sound like a dystopian, post-apocalyptic scenario, but in ‘Rise Up,’ Max’s Restaurant’s newest  installment  of its ‘Every Kind of Family’ campaign ,  it is a far lighter take ;  on e on   kindness, respect ,   collaboration ,  and working together for  the good of everyone. Max’s history of compelling storytelling was recently recognized by the  prestigious Asia-Pacific Tambuli Awards as the Advertiser of the Year  for coming up with ‘End Alienation,’  which  highlight s  our intrinsic need to belong . This was then followed by ‘Resolutions,’ which proves it’s possible to unite and come together as a family despite our differences. Now,  ‘Rise Up’ takes an unexpected twist of celebrating Max’s 74 years of proud existence  – its  Sarap-To-The-Bones® chicken  and how it  brings everyone from different  wa